Historically, creativity has been considered an exclusively human trait. Our ability to create beautiful things, and more importantly imagine them, is what makes us human. Well, I hate breaking it to you, but AI has that trait as well. It can be amazingly creative. There are multiple examples and stories about that, and some of them are actually hard to believe. One of my favorite examples is this woman who asked ChatGPT to write a letter to her kid explaining that Santa wasn't real.

ChatGPT is a great way to create content, but the content it creates is average. Let's not forget that AI does not have a sense of humour or understand sarcasm. I totally get many brands put out "average" content. I often get asked by brands to write content and when I give them the price, the response is always the same, they say "I can get content written on Fiverr for half the price". And they are right, but I will respond "but my content is read".

Does a new year mean new content marketing best practices? Looking into the new year, there are new things to consider for your content marketing strategy, but many things haven't changed. Content marketing is still one of the best ways to ensure your brand remains relevant and continues to drive your site's organic traffic. Creating content has taken on many different forms, but there are still a lot of best practices you need to make sure you are implementing if you want it to be found. This article will review some best practices that content marketers should continue doing and some hot topics emerging in the world of content.

After two long AI Winters, we finally have an AI breakthrough. The digital world is already fully enhanced by Artificial Intelligence, and soon analog operations will be taken care of by AI as well. In the future, AI will take care of all the tasks humans used to do in the analog world. In some cases, they may even be able to do these tasks better than humans. Our writers at Paper Perk have shared valuable insights that we will not hesitate to share. AI writing assistants are increasingly getting popular in the workplace.

As a solo or small business owner, you know how important content marketing is for your business. But coming up with ideas, writing and editing content, and promoting it can be time-consuming and overwhelming. That's where ChatGPT comes in. This powerful artificial intelligence (AI) tool can help you save time and effort on your content marketing by generating ideas, writing and editing content, and promoting it. In this blog post, you'll learn ten ways to use ChatGPT for your content marketing.

Artificial intelligence makes it easier to create conversion-friendly content. Arthur Samuel introduced machine learning in 1959. Machine learning is a form of artificial intelligence that allows computers to learn without having to be programmed. It provides an array of algorithms and techniques to create computer programs that automatically improve their performance on certain tasks. Because machine learning helps marketers identify what customers want and what they don't, it is a key component of content marketing.

As technology advances, so does how we market our products and services. And with the rise of artificial intelligence (AI), businesses are beginning to explore how this innovative technology can be used to improve their marketing strategies. AI offers several content marketing advantages, including personalizing content, targeting specific audiences, and optimizing campaigns. As more businesses adopt AI-powered content marketing, it is becoming increasingly clear that this technology is the future of content marketing. This article will explore the various ways in which AI is shaping the future of content marketing.

The media, academia and business worlds have been swooning over the sophistication of OpenAI LLC's ChatGPT natural language generator, but content marketers have reasons for concern. That industry thrives on search engine optimization and is hypersensitive to intellectual property issues such as plagiarism, particularly since Google LLC has made it clear that it frowns on publishers of stolen and auto-generated content. Google isn't saying whether it has cracked the code of how to detect machine-generated text reliably, but a Canadian content marketer thinks he has come pretty close, even if he isn't exactly sure how the solution he's selling actually works. That could be a big deal for people in the content marketing and academic fields. The prospect that artificial intelligence can soon produce long-form content that rivals the quality of human writers even prompted The Atlantic last week to question recently whether college essays are dead.

Like all other industries, Machine Learning (ML) and Artificial Intelligence (AI) are seeing their application in the internet marketing space too. Easing the complex personalisation operations across marketing applications, such as content marketing or email, through machine learning, automation has improved operations for marketers to reach their consumers with branded content. The Machine Learning model does so by adapting to various cases on the back of accessible data fed into the system. In digital marketing, Machine Learning caters to the company's smooth marketing execution in a lot of ways by combining data sources, automating tasks, and by predicting campaign outcomes. Here is a list of tools that you may want to use today for improving and automating your complex marketing initiatives.

In 2021, content marketing was characterized by swift changes in strategy and agility of the brand. Likewise, in 2022, brands with higher adaptability and agility will likely succeed. Content creates brand awareness, demand, and conversion when its created tactfully. So how can you create content that's apt for your brand? Following are the emerging trends in content marketing that can help your brand to grow lucratively in 2022.